Gadgets In Style Trading Corporation is an enterprise organized in October 2006 by a group of young and techieminded entrepreneurs who share similar passion and interest for anything current, fast, efficient and slick. In forming the Gadgets in Style company, the incorporators took note of their observation on the rising consumer behavior of Filipinos when it comes to electronic goods, and the commonality of this general observation to their standard of living and taste when picking their type of electronic goods. Arriving at a clear vision of their target market’s need, the incorporators of Gadgets in Style has resolved to carry products that comprise electronic and consumer goods, appliances and personal tools and accessories that represent the ‘lifestyle’ they want. “We saw the modern Filipinos’ shift of lifestyle. Hence, we cater “lifestyle” electronics for the home: audio/video appliances, Apple’s handheld products, to name a few. The concept of the company is to wire Pinoys to smarter & modern living,” — Gadgets in Style incorporators.
The company formally opened the first Gadgets in Style store in 2006 choosing the prime location in Level 5 of Shangri-la Mall in Mandaluyong City. This aggressive stance to expand its market presence was followed by more branches put up, strategically, in the leading malls in Metro Manila. There are Gadgets in Style stores in Trinoma, North Edsa, Robinson’s Magnolia in New Manila, Terraces Mall, in Fairview Quezon City, Marquee Mall in Angeles Pampanga and Festival Mall.